“It’s not the device that’s mobile…. it is the person!”
The explosion of content is now expanding beyond the screens in our living rooms and on our mobile devices: PervasiveTV, a new entertainment network, is aiming to fill the thousands of screens at well-traveled areas like airports with targeted news and entertainment content.
PervasiveTV founders Ron Bloom and Lynwood Bibbens have partnered with screen owners to fill them with original content, with the goal of reaching 100 million viewers across 1,000 screens by the end of 2016.
“Our simple insight was that it is not the device that is mobile, it is the person,” said Bloom, who recently exited as CEO of BiteSize TV, having completed a sale of the company to Lin Media. “By connecting the screens that people pass every day, we can reach millions of viewers in the only environment where we control the remote.”