“ BACKGROUND Ron Bloom, CEO and Co Founder, PodShow Inc. A veteran media industry executive, Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Ron is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist in securing PodShow’s elite private investors, including venture firms Kleiner Perkins, Sequoia Capital and Sherpalo Ventures. Bloom is often referenced as the author of the media industry’s “5/50” rule and Fart’s Law of consumer technology adoption.
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Becoming #1
A little over a year ago, PodShow lept to the head of a movement focused on independent media. Adam and I founded PodShow to bring the best of podcasting to what we felt was an audience who was increasingly diverse, disenfranchised and disillusioned with traditional media (the Three D’s). We have experienced hyper-growth in the subsequent year. We’ve created the premier podcast network. And, in the process we’re enabling creative people from around the world to connect with a growing audience and make money. For those of you who have produced content on PodShow, we thank you. For those of you who have come to trust PodShow as your source of new media, we thank you, and we encourage you to start creating, sharing and connecting. In earlier interviews and publications, I put forward the 5/50 rule that predicted within 5 years, over 50% of the content consumed would be created by other consumers. From my vantage point, I’m now thinking that I underestimated the percentages. Over the last year, PodShow’s reach has grown significantly by developing and investing in new forms of programming and by creating new feature functionality that enhances our platform. We see podcasting as an important piece of a larger media strategy and we have been hard at work turning that strategy into action. We have created partnerships, expanding our presence in other countries, and we are opening up our delivery platform to audiences accessing media through mobile devices and IPTV. Today, PodShow produces thousands of hours of audio and video programming, and we enable the distribution of hundreds of thousands of hours of content to millions around the globe. And we have dozens of leading brand marketers creating promotions, sponsorships and advertising campaigns across our network. Because of this, we absolutely believe that now is the time for a new media network to emerge that can effectively compete with traditional media networks, and we are fully committed to being that network, the #1 New Media Network in the world. We believe that there is a chasm separating online social networks and traditional media networks… and in that space lives an audience of millions, hungry to experience and participate in a new form of entertainment. Audiences are changing. We see it, hear it… our audiences show us how they interact with media. They don’t separate media into silos, like “single-dip” video, social networks, online music, indie film, or any other old-media channel or network. They multitask, mash and recombine their content into their personal collections and channels and then share the best with others. They respond to content by creating more content. They gravitate to content they enjoy and expect something new and different. In the coming weeks, you’ll hear a lot of news out of PodShow – new products, new product features, new releases, new partnerships that are designed to fill that space, and to build on our audience. Starting today, I encourage you to enjoy the first fully-integrated new media network, a platform that is actually four networks in one, encompassing people, videos, music and shows. Even on a daily basis, we will continue to introduce new ways to enable creative people to connect with a broad audience, and provide the marketing and advertising support to allow independent media producers to realize their dreams and quit their day jobs. And we will continue to invest in great content and innovative technology that takes our growing audience to the next level of entertainment. PodShow is focused on enabling global audiences to discover and enjoy the best in the fresh new content that is redefining entertainment. So, check out theShow, and give me your feedback.
Today PodShow joins with our partners at BT to create a whole new entertainment network for the UK market. For the UK and Ireland, we’re going to bridge mainstream media and user generated content with an experience that encompasses the best of both, and introduces more new and cool original programming from independent producers like Dr. Cockney and Spainful films. You may want to ask me: “Why the UK, now?” Well, the answer is really quite simple: the desire of the UK and Ireland audience to step up, grab the mic or camera, and follow their dream of tasting fame. This is why we set up an office and hired employees in the UK earlier this year. Additionally, the market conditions in the UK are right; the audience, the marketers, talented producers, musicans… and we have as a partner a clear leader in infrastructure and distribution , BT. That said, the UK and Ireland require a different approach from PodShow – content, marketing and partnerships will be orchestrated with the key objective of delighting the UK and Ireland audience. Keep an eye on this effort – you’re going to see some really interesting programming now that anyone in the US, UK and Ireland cane be a part of “the Show”. |
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| © 1999 - 2006 Ron Bloom. | ||
