Copy of Letter Sent by IAB to FCC : “Don’t trash our stash”

Categories: Articles

Here is the complete text of the letter sent to the FCC by IAB (Internet Advertising Bureau) CEO Randall Rothenburg. ________________________________________ October 15, 2009 Jon Leibowitz, Chairman Federal Trade Commission 600 Pennsylvania Avenue, NW Washington, DC 20580 Dear Mr. Chairman: So there I was last Saturday, about to send out on my Twitter feed – which automatically updates my Facebook page and links to my personal blog – a photograph of this wonderful baked halibut dish I'd just made as a surprise ... Read More

IAB Supports Bloggers vs. FTC – Can we Brag about our Swag?

Categories: Articles

Looks like the IAB (Internet Advertising Bureau) has stepped up on behalf of bloggers in addressing the unenlightened FTC efforts to stifle fair and impartial promotion of stuff. It seems that the FTC is worried that bloggers will take unfair advantage of their unsuspecting audiences and provide partial reviews of swag given to them by manufacturers! I have received numerous emails about this issue and do like the response, especially the final sentence in the press release below... IAB Calls on ... Read More