RonBloom.com

In the coming year, we will see the fruition of my 5/50 prediction, as the preponderance of cost-effective creation tools and resources enable leagues of creative entrepreneurs to proliferate across the web. We are just beginning to see the impact of this shift in content consumption. Some marketers are beginning to grasp the significance of this shift, and are leading the charge to a completely new type of brand dialogue. Others are taking a different approach, attempting to divert the ... Read More

Podshow's CEO talks about the "big shift" toward consumer-generated content, and how advertising should adapt to be part of the evolution of media. User-generated content and social networks are the modern media phrases du jour. As an executive with business line and brand responsibility, why should you care? Is this a fad? What is really happening here? Well, let me make a few predictions: We are in the midst of a Big Shift: within five years, over 50 percent of the media consumed will ... Read More