In the coming year, we will see the fruition of my 5/50 prediction, as the preponderance of cost-effective creation tools and resources enable leagues of creative entrepreneurs to proliferate across the web. We are just beginning to see the impact of this shift in content consumption. Some marketers are beginning to grasp the significance of this shift, and are leading the charge to a completely new type of brand dialogue. Others are taking a different approach, attempting to divert the attention of users rather than support them in their quest to create and connect. If you are considering taking the leap into markerting in the new age of new media, please consider my philosophy:

Rather than attempt to teach an entire society

a new behavior…

Take advantage of an entirely new behavior

in a society

In coming posts, I will provide some personal insight on the impact of 5/50 and how brands, content creators, and audiences can benefit from the social media revolution.

This entry was posted on Thursday, August 3rd, 2006 at 6:18 pm.
Categories: Side Blog.

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